Culture Wars – Creating a Competitive Advantage

Culture Wars – Creating a Competitive Advantage

With unemployment at historic low levels…how do you attract and retain top talent?
The answer… you must have a desirable culture. A culture that attracts talent and empowers people to be their best.
How…by being intentional about leadership, application of values (culture) and engaging and developing people.
In the book, “An Everyone Culture” (http://www.waytogrowinc.com), the authors study companies who passionately seek to be a DDO (Deliberately Developmental Organization). Organizations who consistently invest in their people and their development reap significant rewards.
A recent article in the Wall Street Journal on a 5-year study of 693 large organizations found that the primary indicator of successful growth was employee engagement and development.
“And we found that the 50 biggest overall gainers on our list during that span shot up by an average of 11.2 points in employee engagement and development. That’s more than one full standard deviation – enough to move a company from the middle of the pack to the top 15%, or from the top 15% to the top 2%.” Rick Wartzman and Lawrence Crosby, August 13, 2018, as ‘The Key Factor Driving a Company’s Results: Its People.’

That all sounds great…but how? How do you create a culture that will move your organization to the preferred future? How do you enhance engagement in the workplace? How do you develop and support leaders to manage change and get the results desired?
How…by designing and implementing a “People Plan” that achieves the strategic goals and creates the culture desired. This is something that must be customized to each organization for maximum results.
Steve Goodner, CEO of GSCFIT, an organization that specializes in creating custom “People Plans” to increase engagement and development of employees and leadership says, “Huge investments of energy and resources are made in strategic planning, processes, systems and technology but by comparison, so little in the people who will be the true determining factor in success or failure. It is common to see development of people taking a significantly lower priority, when in fact, this is the greatest potential area of ROI.” Goodner goes on to say, “It is not systems, technology or processes that create the most value…it is people. An engaged employee can give you 2 or more times the productivity of a disengaged employee, and we know from recent Gallup research that in the United States, only about 1/3 of all employees are truly engaged in their work. Doing the math…that means most organizations are leaving a potential 200% of productivity on the table.”
Designing a people plan that develops people and culture does not have to be complicated. There are some basic steps based on the GROW model (Goals, Reality, Opportunities, Way forward) that can be taken immediately.
• Desired outcomes (goals)
• Assess current reality
• Leverage opportunities (engage and develop)
• Pathway to success (metrics and measure to reach goals)
Organizations must choose where to invest their resources. Technology comes and goes. Processes are always changing. The marketplace is dynamic.
Creating a competitive advantage through a desirable culture and engaging and developing people will be critical to success.
Don’t just win the battle… win the war!

2018-10-11T20:12:28+00:00October 11th, 2018|